Startup Meta Challenges Google Glass With Sleek, $3,000 Smart Glasses

Prototype of the metaPro which is slated to ship in June for $3,000; image via Meta


Google GOOG +1.3% Glass has raised the profile of glasses as a new form factor for computing, and in its wake has come a raft of startups with their own interpretations how of computers could sit on the bridge of your nose. One of the most ambitious is Meta, a Silicon Valley startup that aims to outdo Google on two fronts: its technology uses gesture recognition to let you manipulate the digital objects the glasses show in front of you, using augmented reality. It also want to avoid turning its early adopters into geeky, “glassholes,” designing its device to  look as stylish as your average pair of sunglasses.

The first iteration of Meta’s glasses, the Meta 1 and 2, were actually more of a headset than glasses, and more bulky than stylish. They featured block-like frames and a strap that went around the head. On Tuesday Meta unveiled metaPro (pictured above), an upgrade to its glasses design that looks sleeker overall and does away with both the strap and block-like look. It weighs 180 grams and boasts of a virtual display that’s 15 times larger than that of Google Glass, optics that are 2 mm thin and a 40 degree field of view aligned for stereoscopic display.

Sensors that were previously on top as a detachable block have now been built into the brow of the glasses. Co-founder Meron Gribetz says for the next series of metaPros after this, sensors will shrink even further to the size of a stick of gum. The metaPro goes on sale on the Meta website Tuesday, and the company says it will ship to consumers this June 2014.

The glasses are not wireless like Google Glass, though Meta wants them to be eventually. Instead when wearing the device, a single cord runs down the wearer’s back and plugs into a rectangular, mini computer in their pocket. This mini computer is slightly larger than an iPhone, and takes care of all the processing power and wireless connectivity for the glasses. Meta expects early customers to use the metaPros primarily at home, virtually connecting to their smartphones which might be in another room, so that while holding out their bare hand in front of them they can see a virtual manifestation of the phone and use it to take calls or
watch a film.

So far Meta has sold several hundred of its earlier-generation devices, which each cost $667, to developers, bringing in more than $650,000 in revenue. Among the apps that developers are currently working on for the device: software that overlays visual instructions and vital signs on an injured person for medical technicians, and a virtual, live-action role playing game.

The startup is a graduate of the Y Combinator Accelerator in Mountain View and has about 30 employees designing, engineering and batch producing the Meta glasses out of a 23 acre property in California’s Portola Valley.  Meta’s founders figured that the cost of renting a large property where staffers could also live was about on par with renting office space in expensive, downtown San Francisco or Palo Alto.  The six-bedroom property features tennis courts, pool and “car barn” which the founders hope to eventually fill with software engineers.

While most of the Meta devices are assembled in a facility in Las Vegas, a team of the startup’s hardware engineers assemble a small proportion of the devices themselves in a spacious room that once served as a concert hall, where the property’s previous owner played a enormous church organ.

The unusual company received angel funding from Y Combinator and Fenox Venture Capital and looks on course to raise more funding soon. Gribetz, 28, started Meta in his dorm room in Columbia University in December 2012, hacking a pair of 3D glasses from Epson and fusing them with a Intel INTC -0.34%-made camera that could track hand movements. (The current metaPro uses a camera made by SoftKinetic.) All the software ran on the popular gaming engine Unity 3D. Most of the tech came off-the-shelf.

“I have to build something that’s as beautiful as a pair of designer sunglasses,” he said. “This it he culmination of hundreds of hours of planning. How do you fit this complex componentry into something so small and slim.”



 

 

 

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